The Insight Story Builder

How to construct engaging customer insight narratives

Find out more about the programme

DVL Smith has a successful track record of delivering high performance training and coaching programmes for customer insight professionals. Our programmes will benefit client insight teams, insight agency professionals, marketing and advertising professionals and independent business consultants.

DVL Smith offers live workshops, masterclasses and online programmes throughout the UK, Europe, USA, Asia Pacific and Australia on the fundamentals of customer insight, through to advanced insight consultancy skills.

Our latest online programme – The Insight Story Builder: How to construct engaging customer insight narratives – is an easy to follow online programme on the art of telling a compelling evidence-based story. It is invaluable for newcomers to the industry and more experienced professionals.

David Smith PhD is an expert on insight training

David is the founder and Director of DVL Smith. He is also a Visiting Professor at the University of Hertfordshire Business School. His PhD is in Organisational Psychology. He is a former Vice President of ESOMAR and former Chairman of the UK Market Research Society. He is a Fellow of the MRS, a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Consulting.

He holds the MRS Silver Medal and ESOMAR’s prestigious Excellence in Marketing Intelligence Award, together with the Award for Driving the Industry Forward from AURA - the client organisation. David is the author of several books, the latest of which is The High Performance Customer Insight Professional - now available on Amazon.


'DVL Smith’s storytelling training, particularly their focus on themes and structures, provides a great foundation – the ‘how-to’ guide for great storytelling.'

'Thank you so much. I really appreciate you getting me there. I will definitely apply the Story Tools principles going forward for all our marketing and sales teams.'

'I found the session extremely practical and came away with lots of great ideas for structuring evidence into a story and make our presentations so much stronger.'

The Insight Story Builder programme

395 USD

For purchasers within the UK and other EU countries, VAT will be added at checkout