How to construct engaging customer insight narratives

Stories are the way we make sense of the world

Introducing DVL Smith's Insight Story Builder Online Programme

Transform your ability to engage with and influence an audience by constructing compelling insight narratives

Make the transformation to being an influential storyteller

Being influential and persuasive has never been more important. Today, the focus is on being a confident business storyteller. Stories are powerful because they are inspirational, enhance comprehension, show the big picture, involve and entertain the audience, and encourage actionability. Those who know how to evoke the emotional power of a story will be the ones able to exert the most influence.

How to build storytelling skills

We studied how great storytellers create their stories - novelists, dramatists, and film makers - and applied storytelling to the world of business. We created our Insight Story Builder programme which breaks down the challenge of constructing an evidence-based business story into a series of manageable modules: our Seven Story Tools.

The Seven Story Tools

The Story Tools System

The Insight Story Builder programme provides step-by-step guidance and concrete practical advice. There are nine hours of tuition, instruction and e-coaching. For each Story Tool we have Three Principles, Six Actions, answers to three FAQs, a Top Tip, your Best Next Move and a Summary Checklist. There are Story Structure templates together with a Story Builder Framework that shows how to bring the Story Tools together.

We provide an Activity Sheet for each Tool and ongoing e-coaching support. There is also an illustrative Case Study - Story Tools in Action. There are downloadable PDFs of the video slides and other training materials.

An opportunity for personal e-coaching

The programme includes individual e-coaching with David Smith of DVL Smith via email. He will answer your questions as you work through the programme. This will help you apply the Story Tools to your own presentations. Contact David Smith.

Who will benefit from the Insight Story Builder programme

The programme will benefit newcomers whilst also enabling more experienced professionals to go to the next level. Client and agency insight professionals will benefit from the programme, as will those in marketing, advertising and business communications. Our Story Tools approach makes business storytelling accessible to all.

The Story Tools track record of success

DVL Smith has successfully used the Story Tools System worldwide to improve the business communications skills of professionals working in major global organisations across a wide range of sectors.

Your investment in the Insight Story Builder programme

Acquiring the skill of being an influential communicator - business storyteller - is now possible by investing in our online programme. The programme is fantastic value for money at 395 USD for a single licence. If you have a team of colleagues who would benefit from the online programme, talk to us about our multiple purchase discounts - please contact David Smith.

Your Presenter

David Smith
David Smith

David VL Smith is the Founder and Director of DVL Smith, a leading UK insight consultancy. He is a Visiting Professor at the University of Hertfordshire Business School.

He is a former Vice President of ESOMAR and a former Chairman of the UK Market Research Society (MRS).

David holds a PhD in Organisational Psychology from the University of London. He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Consulting.

He holds the MRS Silver Medal, the AURA Award for Driving the Insight Industry Forward, and ESOMAR’s prestigious Excellence in Marketing Intelligence Award.

David is the author of Inside Information - Making Sense of Marketing Data and The Art and Science of Interpreting Market Research Evidence, both published by John Wiley. His latest book is The High Performance Customer Insight Professional - now available on Amazon.

Frequently Asked Questions

How does the online programme actually work?
When you have enrolled, you will have access to our completely self-paced online programme - you can decide when you start and finish each module. You will have access to our video presentations and downloadable document PDFs.
How long do I have access to this online programme?
After enrolling, you will have unlimited access to this online programme for an initial one year - across any and all devices you own - with the option of re-enrolling for further time subject to the availability of the programme.
How exactly does the e-coaching work?
Once you have enrolled, there will be an opportunity to send an email to the author and presenter - David Smith - to ask questions about each of the Story Tools, the Story Builder Framework and also the case study. These will be personally answered by David Smith via email.
What if, once enrolled, I have questions or issues about the programme?
We are keen to provide you with the maximum possible help and support. So if you have any issues with the programme, please contact us and we can discuss how best we can help you. Contact David on [email protected]

You can be a confident and authoritative business storyteller by taking action now to benefit from our proven Story Tools system for building powerful communications skills.

The sooner you enrol for the programme, the sooner you will be able to start working with David Smith on applying the Story Tools to your own presentations.

Get started now!

For purchasers within the UK and other EU countries, VAT will be added at checkout